Key marketing dates for 2024

content marketing dates 2024

As a business owner, you already know how important content marketing is when it comes to driving brand visibility, engagement, and ultimately, conversions.

But with a seemingly endless array of dates and events throughout the year, it can be challenging to pinpoint the right moments to capitalise on for your marketing efforts.

So we wanted to help by compiling this handy guide of key marketing dates to give you some inspiration.

January 2024

Month Long Theme/Celebrations: Fresh Beginnings. This month is a great opportunity to tap into enthusiasm for self improvement with many people setting new goals like Dry January /Veganuary.

1st January 2024 – New Years Day

5th January 2024 – Twelfth Night

15th January 2024 – Blue Monday

25th January 2024 – Burns Night


February 2024

Month Long Theme/Celebrations: Love & Connection. Whether your business is romantic or not, it is a great opportunity to find creative ways to show appreciation to your customers or clients.

10th February 2024 – Chinese New Year (Year of the Dragon)

13th February 2024 – Panack Day/Shrove Tuesday

14th February 2024 – Valentine’s Day / Ash Wednesday

17th February 2024 – Random Actors of Kindness Day

20th February 2024 – Love Your Pet Day

29th February 2024 – Leap Year Day


March 2024

Month Long Theme/Celebrations: This month Spring finally arrives (hopefully!) we have Easter and in the UK it is Women’s History Month.

1st March 2024 – St David’s Day

7th March 2024 – World Book Day

8th March 2024 – International Women’s Day

10th March 2024 – Mother’s Day

17th March 2024 – St. Patrick’s Day

20th March 2024 – First Day of Spring / International Day of Happiness

29th March 2024 – Good Friday

31st March 2024 – Easter Sunday / British Summer Time Starts


April 2024

Month Long Theme/Celebrations: Why not have some light-hearted fun this month with April Fools’ Day – just make sure you align with you brand values.

1st April 2024 – April Fool’s Day / Easter Monday

22nd April 2024 – Earth Day

23rd April 2024 – St. George’s Day


May 2024

Month Long Theme/Celebrations: We like to think of this month as the month of bank holidays, which can be a great opportunity for promotion.

1st May 2024 – May Day / Bank Holiday

4th May 2024 – Star Wars Day

27th May 2024 – Spring Bank Holiday


June 2024

Month Long Theme/Celebrations: A great month to celebrate inclusivity and love as it’s Pride month.

16th June 2024 – Father’s Day

20th June 2024 – First Day of Summer

29th June 2024 – Armed Forces Day

30th June 2024 – Social Media Day


July 2024

Month Long Theme/Celebrations: This month most school’s are out for summer. Plus we have the start of the summer Olympics in Paris.

7th July 2024 – World Chocolate Day

26th July 2024 – Start of the 2024 Paris Summer Olympics


August 2024

Month Long Theme/Celebrations: With many people taking a well earned break for summer holidays it’s a great time to focus on wellness and relaxation themes.

8th August 2024 – International Cat Day

11th August 2024 – End of 2024 Paris Summer Olympics

13th August 2024 – International Lefthanders Day

26th August 2024 – Summer Bank Holiday


September 2024

Month Long Theme/Celebrations: September marks the return to routine and learning with many back to school and work after holidays.

19th September 2024 – Talk Like a Pirate Day


October 2024

Month Long Theme/Celebrations: This can be a really fun month to get into the playful Halloween spirit with some spooktacular fun.

4th October 2024 – World Smile Day

10th October 2024  – World Mental Health Awareness Day

31st October 2024 – Halloween


November 2024

Month Long Theme/Celebrations: November is the perfect time to start planning for Christmas, but also to remember to highlight supporting smaller businesses in the lead up to the busiest time of the year.

5th November 2024 – Guy Fawkes Day

10th November 2024 – Remembrance Sunday

11th November 2024 – Armistice Day

29th November 2024 – Black Friday

30th November 2024 – St. Andew’s Day

30th November 2024 – Small Business Saturday


December 2024

Month Long Theme/Celebrations:: As the year draws to a close, it’s the perfect time to focus on themes of joy, celebration, and reflection.

2nd December 2024 – Cyber Monday

13th December 2024 – Christmas Jumper Day

21st December 2024 – Winter Solstice

25th December 2024 – Christmas Day

31st December 2024 – New Year’s Eve

By aligning your content with these monthly themes, you can craft a cohesive and captivating content marketing strategy. If you’re ready to take your digital marketing efforts to the next level our team is here to help. Contact us today to see how we can help you.

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An essential guide to help you achieve your online marketing goals!