As a business owner, you already know how important content marketing is when it comes to driving brand visibility, engagement, and ultimately, conversions.
But with a seemingly endless array of dates and events throughout the year, it can be challenging to pinpoint the right moments to capitalise on for your marketing efforts.
So we wanted to help by compiling this handy guide of key marketing dates to give you some inspiration.
January 2024
Month Long Theme/Celebrations: Fresh Beginnings. This month is a great opportunity to tap into enthusiasm for self improvement with many people setting new goals like Dry January /Veganuary.
1st January 2024 – New Years Day
5th January 2024 – Twelfth Night
15th January 2024 – Blue Monday
25th January 2024 – Burns Night
February 2024
Month Long Theme/Celebrations: Love & Connection. Whether your business is romantic or not, it is a great opportunity to find creative ways to show appreciation to your customers or clients.
10th February 2024 – Chinese New Year (Year of the Dragon)
13th February 2024 – Panack Day/Shrove Tuesday
14th February 2024 – Valentine’s Day / Ash Wednesday
17th February 2024 – Random Actors of Kindness Day
20th February 2024 – Love Your Pet Day
29th February 2024 – Leap Year Day
March 2024
Month Long Theme/Celebrations: This month Spring finally arrives (hopefully!) we have Easter and in the UK it is Women’s History Month.
1st March 2024 – St David’s Day
7th March 2024 – World Book Day
8th March 2024 – International Women’s Day
10th March 2024 – Mother’s Day
17th March 2024 – St. Patrick’s Day
20th March 2024 – First Day of Spring / International Day of Happiness
29th March 2024 – Good Friday
31st March 2024 – Easter Sunday / British Summer Time Starts
April 2024
Month Long Theme/Celebrations: Why not have some light-hearted fun this month with April Fools’ Day – just make sure you align with you brand values.
1st April 2024 – April Fool’s Day / Easter Monday
22nd April 2024 – Earth Day
23rd April 2024 – St. George’s Day
May 2024
Month Long Theme/Celebrations: We like to think of this month as the month of bank holidays, which can be a great opportunity for promotion.
1st May 2024 – May Day / Bank Holiday
4th May 2024 – Star Wars Day
27th May 2024 – Spring Bank Holiday
June 2024
Month Long Theme/Celebrations: A great month to celebrate inclusivity and love as it’s Pride month.
16th June 2024 – Father’s Day
20th June 2024 – First Day of Summer
29th June 2024 – Armed Forces Day
30th June 2024 – Social Media Day
July 2024
Month Long Theme/Celebrations: This month most school’s are out for summer. Plus we have the start of the summer Olympics in Paris.
7th July 2024 – World Chocolate Day
26th July 2024 – Start of the 2024 Paris Summer Olympics
August 2024
Month Long Theme/Celebrations: With many people taking a well earned break for summer holidays it’s a great time to focus on wellness and relaxation themes.
8th August 2024 – International Cat Day
11th August 2024 – End of 2024 Paris Summer Olympics
13th August 2024 – International Lefthanders Day
26th August 2024 – Summer Bank Holiday
September 2024
Month Long Theme/Celebrations: September marks the return to routine and learning with many back to school and work after holidays.
19th September 2024 – Talk Like a Pirate Day
October 2024
Month Long Theme/Celebrations: This can be a really fun month to get into the playful Halloween spirit with some spooktacular fun.
4th October 2024 – World Smile Day
10th October 2024 – World Mental Health Awareness Day
31st October 2024 – Halloween
November 2024
Month Long Theme/Celebrations: November is the perfect time to start planning for Christmas, but also to remember to highlight supporting smaller businesses in the lead up to the busiest time of the year.
5th November 2024 – Guy Fawkes Day
10th November 2024 – Remembrance Sunday
11th November 2024 – Armistice Day
29th November 2024 – Black Friday
30th November 2024 – St. Andew’s Day
30th November 2024 – Small Business Saturday
December 2024
Month Long Theme/Celebrations:: As the year draws to a close, it’s the perfect time to focus on themes of joy, celebration, and reflection.
2nd December 2024 – Cyber Monday
13th December 2024 – Christmas Jumper Day
21st December 2024 – Winter Solstice
25th December 2024 – Christmas Day
31st December 2024 – New Year’s Eve
By aligning your content with these monthly themes, you can craft a cohesive and captivating content marketing strategy. If you’re ready to take your digital marketing efforts to the next level our team is here to help. Contact us today to see how we can help you.
