The challenge
Willow Pay wanted a website that better aligned with their evolving brand — both visually and structurally. Their main objective was to ensure their site looked professional, reflected their brand colours and tone, and, most importantly, performed well in search results for terms like “payroll services” and “payroll bureau” in their local area.
They had seen inconsistent SEO performance in the past and needed a reliable partner to improve their visibility and generate more qualified traffic.
Our approach
We provided a complete redesign of the Willow Pay website using WordPress and Elementor, hosting it securely and ensuring responsiveness across all devices. The updated design brought their branding to life, using the right colour palette, typography, and layout to create a trustworthy and professional online presence.
Our SEO strategy was rolled out with two main focuses:
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Improve rankings for local terms in Hampton
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Expand visibility into neighbouring areas through content optimisation, localised landing pages, and a long-term keyword strategy
Throughout the process, we collaborated closely with the client to ensure every update met their business goals and industry requirements.
The results
The outcome was a website that not only looked better but performed significantly better, too. Willow Pay recently achieved #1 position on Google for all of their target keywords, including “payroll services Hampton” and related variations — a position they’ve retained now consistently for over three months.
They’ve also reported a steady increase in enquiries, thanks to a combination of improved visibility, faster load times, and clearer calls-to-action.
What this shows
Our work with Willow Pay highlights how we support our clients over the long term — evolving their websites alongside their business and ensuring their SEO doesn’t just work once, but continues to deliver results year after year.
It also shows the value of proactive partnership — where we don’t just build and leave, but monitor, optimise, and improve. By staying responsive to Willow Pay’s needs and search trends, we’ve helped them not just appear online — but lead locally in their industry.
For any business looking for consistent, measurable digital marketing results, Willow Pay’s journey with us is proof of what’s possible with the right support in place.
