The challenge
Reshma had an existing website but found it limiting in both appearance and functionality. It didn’t reflect the calibre of her work or allow for the flexibility she needed to showcase her service offerings.
She wanted a site that would:
- Feel unique and visually aligned with her brand
- Include strategic lead generation tools (like an eBook opt-in)
- Present her expertise through case studies and a blog
- Support email marketing as part of her sales funnel
Our approach
We collaborated closely with Reshma to design a website that balanced clean, professional aesthetics with strategic marketing functionality. Using Elementor, we built a bespoke site with the flexibility to grow with her business.
Key features included:
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A custom-designed website that consistently matched her brand look and tone
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Integration of case studies and blog content to support her credibility and SEO
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A lead generation funnel using an eBook signup connected to a fully configured email marketing platform
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Easy-to-manage back-end setup so she could keep content fresh and relevant
We worked iteratively, with regular check-ins and idea-sharing, to ensure the finished site delivered exactly what she needed — not just now, but for the long term.
The results
The new Velocity Coaching site has transformed Reshma’s online presence without the constraints of a templated format. It’s no longer a placeholder — it’s a platform for authority, trust, and growth.
Visitors now experience a clearly positioned brand, focused service messaging, and valuable free content through the eBook download, which drives her email list growth. The new blog and case studies give prospective clients a window into her expertise.
She’s delighted — not only with the outcome, but with the strategic input, business understanding, and care she received throughout the process.
Helping me get clear on who my client was because the website needed to be created around their needs. I was impressed by his depth of business knowledge. In the past, I’ve found this to be a significant stumbling block. Most designers don’t understand business, making it hard to communicate what you want to achieve through the website. His experience of copy that works was extensive and beneficial. He knew how to phrase things to attract clients. While his technical skills were excellent, what I found the best part of working with him was the genuine care he has for his clients. This shows in how quickly he responds to any queries you may have. He will go the extra mile to make sure something you needed was achieved.
His post-design service has been as good as his service during the design phase. This is something that I found a problem with before too. Designers were delighted to take my money and were somewhat engaged during the process. However, their after service was terrible.
I cannot recommend Mark enough!”
What this shows
This project demonstrates how activ brings more than design and tech — we bring strategy. For clients who are experienced marketers themselves, we act as a trusted collaborator who understands the end goal.
From the first conversation to post-launch support, we focused on how Reshma could best position and grow her business online — creating a website that’s not just beautiful, but built for conversion.
If you want a website that works as hard as you do, activ will make sure it’s aligned with your goals — and we’ll be there every step of the way.
