The challenge
Kingston University Service Company Ltd (KUSCO) manages facilities and services on behalf of Kingston University. They wanted to open up the university’s spaces for external hire — for businesses, events, and accommodation — but didn’t have a clear marketing strategy or brand identity to support this initiative.
They approached us to help them develop a professional, standalone brand and implement a strategy to promote their offering beyond the university community.
Our approach
We began with a comprehensive marketing planning exercise, analysing their goals, audiences, and available assets. From this, we produced a detailed 12-month marketing plan, covering everything from branding to lead generation strategies.
This planning phase led to a broad and collaborative project implementation, including:
- Creating a completely new brand identity — “Space at Kingston” — to position the university’s facilities as an external-facing service
- Website development using WordPress and Elementor, hosted securely with us
- Strategic SEO implementation to boost organic discoverability
- Setup and management of new social media channels
- Launch of email marketing campaigns to nurture leads and client relationships
The website was designed to showcase the available spaces with easy navigation, feature-rich pages, and call-to-actions for booking tours and making enquiries.
The results
The result was a fully developed and implemented brand, giving the university’s offering a new identity and presence in the local market. The Space at Kingston website now acts as a central hub for enquiries and lead generation, with enhanced functionality to support bookings and exploration of facilities.
We continue to support SEO performance, and set up their social media and email marketing, ensuring that the brand is not only visible — but actively engaging its target market.
The client is delighted with the results and has already seen an increase in engagement and visibility, with a growing number of qualified leads coming through multiple digital channels.
No. 1 ranking on Google
Our long-term SEO support for Space at Kingston recently delivered an outstanding achievement: a clean sweep of number one rankings across all agreed targeted keywords.
This kind of result doesn’t happen overnight—we’re always clear that SEO is a long-term investment rather than a quick fix. Through consistent optimisation, content planning, and regular site improvements, we’ve built up The Space at Kingston’s online visibility to a point where they now hold and maintain those top positions.
Our focus moving forward is on sustaining these rankings and continuing to adapt the strategy so the business remains competitive and visible as their market evolves.
What this shows
This project highlights the value of a strategic partnership with Activ. From planning through to execution, we supported KUSCO in transforming an internal offering into a public-facing brand with commercial viability.
Our ability to deliver both high-level strategy and hands-on execution made the difference — and shows prospective clients how we can act as a true marketing partner across multiple channels.
