The challenge
Although Jill had recently rebranded her business, her website still reflected an older style and layout that no longer matched her brand identity. It lacked the modern design, flexibility, and user engagement features she needed to support her evolving business and attract new clients.
She wanted a clean, professional website that aligned with her new branding — and allowed her to grow her content through blogging, testimonials, and email marketing.
Our approach
We worked in close collaboration with Jill and her graphic designer to design and develop a new website that was consistent with her refreshed visual identity and business goals.
Using Elementor and secure, optimised hosting, we delivered a site that’s visually clean, easy to navigate, and built to scale. Our focus was on simplicity, trust, and professionalism — everything you’d expect from an HR expert like Jill.
Key features included:
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A flexible content system for testimonials, blogs, and email signups
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Clear service messaging to quickly communicate Jill’s value proposition
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A smooth, responsive design across devices
The results
The new Heartfelt HR site launched as a fresh, professional platform that reflects the tone and clarity Jill brings to her work.
She now has the tools to add and update content easily, and the design now actively supports her brand and messaging. The website also provides users with the ability to sign up to her email marketing, which we at activ will continue to support as her business grows.
The response from Jill has been incredibly positive — with particular praise for the smooth process, responsiveness, and support she received throughout the build.
What this shows
Working with Jill demonstrates our ability to collaborate seamlessly with other professionals — in this case, the client and her graphic designer — to produce an outcome that is more than just a website. It’s a long-term tool for business growth.
It also highlights our strength in delivering not only the technical solution but also the communication and partnership that makes the process smooth and enjoyable. For small business owners who want confidence in their website and a team they can rely on, this project shows exactly how we deliver on that promise.
