SEO Approach

Improving the search engine rankings of small businesses

At activ digital marketing Kingston, we understand that effective SEO isn’t just about ticking boxes – it’s about creating a strategy that works for your unique business goals. Our SEO approach combines cutting-edge tools, data-driven insights, and industry expertise to deliver measurable results.

Our Approach

We understand what it takes to get ranked higher on Google and there are NO magic tricks.

We don’t give worthless guarantees because nobody can control your competition or Google BUT we can demonstrate good results.

Identify the best keyword phrases to target for your business based on search demand, competition, and relevance/value to your business.

Recommend necessary changes to your site if not developed by us.

Recommend an SEO package to suit your budget and objectives.

Promote your website across the internet for your chosen keywords.

Monthly reports with your latest Search Engine Ranking Results (SERPs) and relevant insights.

Additional SEO Services

We can also provide additional support to improve your SEO through:

Keyword Research – detailed analysis of between 100 and 250 related keywords to your business; analysing the search demand and online competition across a range of measures.
SEO Landing Pages – writing and developing landing pages for specific keyword phrases that has the appropriate content and is structured to optimise the page for your chosen keyword phrases.
Google My Business – Google is more than just a search engine, it is also a powerful directory that is focused around local businesses – make sure you are on the Google map.
SEO Consultancy & Training – helping you to understand SEO and implement changes for your business to make significant improvements in your search engine rankings.
Website Audit – Our detailed manual and data-driven audit highlights areas for improvement and opportunities to enhance your website’s SEO. (required for non activ sites)

What Sets Our Approach Apart?

Customised Strategies

No two businesses are the same. We tailor every strategy to your specific needs, ensuring maximum impact.

Transparent Reporting

Stay informed with detailed monthly reports and six-month performance reviews, so you’re always in the loop.

Proven Techniques

From advanced content strategies to high-quality link-building programs, we use proven methods to boost your rankings.

Key Features of Our SEO Approach

Enhanced Content Strategy

Comprehensive content planning to align with your business goals.
High-quality articles and landing pages designed to engage your audience and improve rankings.

Data Insights

Detailed data analysis using in industry leading tool for search engine marketing (SEMRush) to identify opportunities and optimise your strategy.
Competitor analysis to keep you ahead in your industry.
Monitoring site health and making ongoing improvements.

Directory Submissions and Local SEO

Strengthen your local presence with directory submissions and Google My Business posts.
Drive local traffic to your website and improve visibility in your community.

High-Quality Link Building

Build a strong backlink profile to enhance your site’s authority and rankings.
Focus on quality over quantity, ensuring sustainable results.

Keyword Research and Website Audit

Free keyword research report and website audit for premium packages.
Actionable insights to guide your SEO journey.

By focusing on the right strategies and leveraging the latest tools, our SEO approach is designed to deliver lasting results.

Spanish Lessons in Surrey

Mark Rouvray through his company has been working on my website SEO. I find his work very professional, targeted and above all he does what he promised he will do. I strongly recommend Mark for his great work on my website marketing.

Martha Jesty

So Jewellery

We recently employed the services of Mark Rouvray to help us look at ways of improving our website, including content, navigation and SEO. Mark was exceptionally thorough and professional in his review of our site and his points were both clearly documented and discussed during our meeting. We will definitely be using Mark in the future to help us with our online growth plans. We would strongly recommend Mark to any company who is seeking relevant, results-orientated and affordable online marketing support.

Emma Finney